Is Shopify an easy way to build a brand?
Building a brand from scratch that speaks for itself is no easy task. Several factors like what should it look like, what personality should it have, what brand persona would be ideal, and many more need to be answered before developing a branding strategy. Shopify has gained the reputation of a brand-friendly platform that has enabled many business owners to launch successful brands.
Here is a quick overview of branding with Shopify.
Brand and branding: an overview
A brand is a lot more than just a distinct name and logo; it is what people perceive when they interact with your business. For a brand to be successful, it needs to intrigue a specific share of the audience that can relate to the brand.
How to build a brand on Shopify?
Branding requires consistency, motivation, and innovation. Here are a few steps to follow to build a brand with Shopify.
Know your place
The first step towards building a brand is to identify where you stand in the market and who your target audience is. Check out as many platforms as possible — Google, Facebook, Instagram, Reddit — to find out your potential customers and competitors.
Brand focus and personality
You can’t impress everyone with your brand; you need to find your focus. Get an impactful positioning statement written, and determine what you want people to associate with your brand. Not only will it be easy for your consumers to interact with your brand, but it will help you streamline your efforts as well.
Name is an essential segment of branding, and if your business name is not simple, unique, relevant, and memorable, it might get lost. Therefore, choose a brand name depending upon your business industry and make sure it is not easy to confuse or imitate.
Colors and fonts
Many business owners don’t focus on this aspect but can play a significant role in engaging your audience. Color psychology is not a new thing in marketing; orange represents confidence, red indicates boldness, and green is associated with health.
Create a catchy slogan that sends a clear cut business message to your target audience about who you are and what you can offer. However, the slogan should not be too long or confusing; it should be short, easy to remember, but catchy enough not to forget.
If your brand name helps people remember you verbally, an excellent logo enables them to remember your brand visually. A logo provides your business with a unique identity, which is scalable and usable for all purposes.
Apply and evolve
Performing all these steps makes you ready to launch your brand. Now, remain consistent, focus on scalability, and prioritize evolution. As your brand grows, you will learn about how to curate it and make it more feasible and successful.
How can Shopify experts help with creating your brand?
Shopify experts are skilled and experienced in building brands and making them successful on the global stage. A Shopify design agency can create a logo for your brand, and a Shopify digital marketing agency can help you with Shopify eCommerce development, Shopify SEO services, and marketing, which facilitates increased brand awareness and growth. Shopify experts, apart from assisting you with these services, make sure you identify the market trends and evolve accordingly.